6 Questions to Answer in your Request for a Customer Interview
The worst interview request isn’t the one your customer rejects. It’s the one your customer accepts and later refuses to…
Chris Meyer
How to Use Empathy to Supercharge Your Customer Stories
Customer stories have one thing a testimonial doesn’t. But most marketers miss it because they only care about social proof.…
Chris Meyer
Inside the Structure of a Story-Driven Case Study
Most case studies die by a thousand tiny cuts. A forced mention of a feature here, an out-of-context metric there……
Chris Meyer
3 Writing Rules You Can Now Ignore Forever
Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage,…
Chris Meyer
How to Get Your Case Study Readers Past the Introduction
The contrast lead is not the only way to write a customer story introduction. But I challenge you to find…
Chris Meyer
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers…