Customer stories have one thing a testimonial doesn’t. But most marketers miss it because they only care about social proof. The one thing: Empathy. The Problem with Social Proof When …
3 Writing Rules You Can Now Ignore Forever
Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage, and convert prospects, you’ll have to choose. Because, sometimes, grammar …
How to Get Your Case Study Readers Past the Introduction
The contrast lead is not the only way to write a customer story introduction. But I challenge you to find one that’s as effective and easy to learn.
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers hanging on your every word.